OPINION, P2 EXPRESS ADDA Southern flames may scald the nation IDEA EXCHANGE SIDDHARTHA MUKHERJEE Rajyavardhan Rathore ‘I’m an advocate of humility... our attempts to tamper with selection have gone badly in history’ Page 4 ACROSS THE AISLE, P CHIDAMBARAM Vol II No. 362 ‘If a probe finds a coach complicit in doping, he and the player may never play for India again’ Page 8 Follow us on Twitter & Facebook. App available on App Store & Play Store WWW.FINANCIALEXPRESS.COM LEISURE STAGE & SOCIETY MUMBAI SUNDAY, APRIL 8, 2018 22 Pages, `10 SPOTLIGHT SCRIPTINGA NEWSTORY FINANCIALEXPRESS ON SUNDAY Pages 6-7 WORDSWORTH DOYOUGIVE ADAMN? That exactly is the argument in Nassim Nicholas Taleb’s new book, Skin in the Game, which throws up several points for heated discussions Page 5 BEING ACCOUNTABLE Facebook to make political ads more transparent PRESS TRUST OF INDIA Washington, April 7 FACEBOOK WILL NOT allow political ads on its platform until the advertiser’s identity is verified and the entity paying for the message is mentioned, the social media giant has announced, in a bid to improve its transparency and accountabilityaroundpolitical campaigns. The social networking platform, under fire over allegations that it was being used for influencing polls, said those who want to buy political or issue ads will have to reveal their identities and verifywhere they are. Facebook announced the move as its CEO Mark Zuckerberg is set to appear before Congress next week to answer questions about the harvesting of personal data on 87 million users by Cambridge Analytica, a British political consultancyworking forPresident Donald Trump’s presidential campaign. "Advertisers will be prohib- ited from running political ads — electoral or issue-based — until they are authorised,” Facebook said, announcing plans to make advertisements on its platform more transparent."In addition,these ads will be clearly labelled in the top left corneras'PoliticalAd'. Next to it we will show 'paid for by' information. We started testing the authorisation process this week, and people will begin seeing the label and additional information in the US later this spring,”it said. Facebook said it is also investing in artificial intelligence and adding more people to help find advertisers that should have gone through the authorisation process but did not.“We realise we won't catch everyadthatshouldbelabelled, and we encourage anyone who seesanunlabelledpoliticaladto report it. People can do this by tappingthethreedotsatthetop right corner of the ad and selecting ReportAd,"it said. Continued on Page 3 ‘More data breaches likely’ PRESS TRUST OF INDIA New York, April 7 FACEBOOK EXPECTS TO uncover additional violations of users’ personal data, the company’s number 2 executive has said, as the social media network faces severe backlash over its user data scandal. Chief operating officer Sheryl Sandbergsaidthecompany is doing audits,but warned it could find more data breaches.“I am not going to sit here and say that we’re not going to find more because we are,” Sandberg said in an interviewto NBC. Sandberg stressed that the social media giant “cared about privacy all along”. “But I think we got the balance wrong,” she said.“I think we were very idealisticandnotrigorousenough and then there’s the possible misuse. What we are focused on is making sure those possible cases get shut down.” As to why Facebook QuickPicks Jaitley kept under observation, surgery likely today FINANCE MINISTER Arun Jaitley on Saturday underwent a series of medical tests at the All India Institute of Medical Sciences (AIIMS), ahead of his kidney transplant surgery, reports PTI. Sources said Jaitley, 65, who was kept in a 'controlled environment' at home, was shifted to AIIMS on Friday. Since then, he has been kept under observation. Sources said keeping a kidney transplant patient under one-day observation is a routine medical procedure and his surgery is likely to be done on Sunday. Jaitley is suffering from a kidney ailment and has not been attending office since Monday. He has not even taken oath of office after being reelected to the Rajya Sabha. A kidney transplant operation was scheduled for Saturday, and all formalities for a donor kidney were also completed. The minister had confirmed his illness in a tweet on Friday. ODD & EVEN ROHNIT PHORE Defence minister Nirmala Sitharaman with The Indian Express’s national opinion editor Vandita Mishra at the Express Adda in Mumbai on Saturday EXPRESS PHOTO BY PRASHANT NADKAR CBI questions Rajiv Kochhar for 3rd day PRESS TRUST OF INDIA New Delhi, April 7 THE QUESTIONING OF Rajiv Kochhar, ICICI Bank CEO Chanda Kochhar’s brother-inlaw, continued for the third consecutivedayon Saturdayin connection with the bank’s `3,250-crore loan toVideocon in 2012,said officials. Kochhar, the founder of Singapore-based Avista Advisory, appeared at the agency’s office at BKC in Mumbai in the morning, where he was asked about the role of his company in the restructuring of the loan, they said. He was asked about the help he extended to Videocon in relation to the loan from ICICI Bank. Ad buying becomes more controlled Marketers cautious in times of frauds, data breaches ANKITA RAI New Delhi, April 7 AS COMPANIES SPEND more advertising dollars online, the digital marketplace has become increasingly less transparent. The platform is facingvarious grave issues like a non-transparent media supply chain, bot traffic, ad fraud, viewability and the most recent, the Facebook data breach. Data, which was supposed to be the Holy Grail in digitaladvertising,hasbecome the most abused word in the adtech space. Is the lure of unprecedented targeting and personalisation among marketers creating a complex advertising marketplace? As per Juniper Research, advertisers will lose an esti- READ TO LEAD PUBLISHED FROM:AHMEDABAD, BENGALURU, CHANDIGARH, CHENNAI, HYDERABAD, KOCHI, KOLKATA, LUCKNOW, MUMBAI, NEW DELHI, PUNE ● Announces advertiser’s, ad payer’s identity verification will be a must From coffee-table books, translations to feminist narratives and quirky literature, a handful of independent publishers in the country are carving a niche for themselves Women, gender issues at centre of 13th edition of META Page 9 mated $19 billion to fraudulent activities in 2018 globally, equivalent to $51 million per day.Ontopofit,bigglobalplatforms Facebook and Google that operate as walled gardens — accounting for more than 60% of digital ad spend (industry estimates) — are not opentoindependentmeasure- ment of performance. “So while publishers suffer from insufficient revenues due to lack of viable means of monetising their data, advertisers get poor RoIs due to lack of accurate user behaviour data for targeting,” says Sumit Gupta,chief operation officer, Zohem,a blockchain start-up. “From the importance of pricing to the importance of quality — brand safety, ad fraud and viewability are taking the front seat, along with audience buying over placement buying,” says Vinod Thadani, chief digital officer, Mindshare. Marketers are increasingly concerned and want to know where their ad dollars are being spent.Like for FMCGmajorNestlé,keyconcern areas for digital advertising are accountability, transparency and attribution. ON TUESDAY ‘BUILDING TRANSPARENCY IN DIGITAL AD BUYING’ More gold in India’s kitty Facebook COO Sheryl Sandberg admits FB should have come clean sooner in the data breach “took so long” to address the Cambridge Analytica data breach,whichwas first reportedin2015,Sandberg told NBC “we thought that the data had been deleted”. She added that Facebook believed Cambridge Analytica deleted users' data because "they gave us assurances, and it wasn't until other people told us it wasn't true". Continued on Page 3 India’s Venkat Rahul Ragala (centre) won the gold medal in the men's 85kg weightlifing event in Australia’s Gold Coast on Saturday. Sathish Sivalingam also won a gold medal for the country in the 77 kg category event. Reports on Page 11 INDO-NEPAL TIES Water, rail links announced FE BUREAU New Delhi, April 7 INDIA HAS OFFERED to upgradecross-borderroadand rail links with Nepal and develop inland waterways to provide sea connectivity to the landlocked Himalayan nation, aswellasdeepercooperationin trade,agriculture,and energy. The announcement was madeonSaturdayafterdelegation-leveltalksbetweenIndian and Nepalese officials chaired by Prime Minister Narendra Modi and his Nepalese counterpart KP Sharma Oli, who is on a three-day visit.Three separate joint statements on key areas of mutual interest were issued,including new partnership in agriculture,connecting Raxaul in India to Kathmandu in Nepal by rail and new connectivity between India and Nepal through inland waterways.The objective,it was said, is to expand ‘connectivity’ between the two neighbours and“enhancepeople-to-people linkages and promote economic growth and development”. Continued on Page 3
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