OPINION, P2 MIND & GAMES SHOULD YOU CHOOSE A FEMALE DOCTOR? MrAB Vajpayee,RIP IDEA EXCHANGE BN Srikrishna ‘Privacy has been defined as a fundamental right. Every data law now has to ensure it’ Page 4 Studies show that female doctors tend to listen more, and their patients—both male and female—tend to fare better Page 10 ACROSS THE AISLE, P CHIDAMBARAM Vol XVII No 43 Follow us on Twitter & Facebook. App available on App Store & Play Store WWW.FINANCIALEXPRESS.COM LEISURE GAME ON NEW DELHI SUNDAY, AUGUST 19, 2018 20 Pages, `10 (Patna `11, Raipur `10) DIGITAL WEB With the proliferation of social media sites, the desire to stay connected online has become permanent. But this digital addiction is now beginning to take its toll. As technology becomes omnipresent, the dangers of digital dependency are real and unsettling... Page 7 WORDSWORTH MONEY, POWER, POLITICS Costs of Democracy: Political Finance in India is a study of the ‘opaque & enigmatic ways’ in which corrosive power of political finance works in Indian elections Page 5 QuickPicks Former UN chief Kofi Annan dies aged 80 FORMER UNITED Nations SecretaryGeneral and Nobel Peace Prize laureate Kofi Annan has died at the age of 80, his foundation said on Saturday, reports Reuters. Annan, a Ghanaian national, died in hospital in Bern, Switzerland, in the early hours of Saturday, two of his close associates said. In Geneva, the Kofi Annan Foundation announced his peaceful death with "immense sadness" after a short illness, saying he was surrounded in his last days by his second wife Nane and children Ama, Kojo and Nina. Annan served two terms as UN secretary-general from 1997-2006. PAGE 11 READ TO LEAD PUBLISHED FROM:AHMEDABAD, BENGALURU, CHANDIGARH, CHENNAI, HYDERABAD, KOCHI, KOLKATA, LUCKNOW, MUMBAI, NEW DELHI, PUNE INSOLVENCY RESOLUTION AP SPOTLIGHT FINANCIALEXPRESS ON SUNDAY A look at some region specific sports being played at the ongoing Asian Games and how they stack up Page 9 Timeline same, new law for valuers likely Infosys CFO quits ● No more acceptance of late bids likely, says corporate affairs secretary FE BUREAU Mumbai, August 18 Infosys CFO MD Ranganath THE GOVERNMENT HAS no immediate plan to extend the period of insolvency resolution from a maximum of 270 days now,aseniorofficialsaidonSaturday,addingthataseparatelaw was in the making to create a competent pool of regulated registeredvaluers. Speaking at an event organised by industry lobby CII in Mumbai, corporate affairs secretary Injeti Srinivas said even the Insolvency and Bankruptcy Code (IBC) is stabilising,proper valuers are the critical missing linkintheprocessnowas“most of the insolvency professionals are poorly equipped it being a newarea forthem”. “We are assessing whether wecanhaveafull-fledgedlawto regulate them (registered valuers) as theyare most critical in the success of the insolvency process,” he said. Srinivasjustifiedthecurrent timeline for resolution process — 180 days after a case is triggeredwhichcanbeextendedby another 90 days with the approval of the National Company Law Tribunal — saying timelyreferenceofdefaultcases REUTERS Mumbai, August 18 THE CHIEF FINANCIAL officer Medal quest IBBI's MS Sahoo says IBC not a recovery tool to the regulator and their timebound disposal were critical to preserving the value of the stressed assets. While NCLTs in most cases have relented and given the additional 90-day window so far, many stakeholders have demanded the resolution period be extended to 360 days given the complexities of the process and practical difficulties. The secretary said acceptance of late bids by NCLTs was unlikely to be repeated now, withtheintroductionofSection 12Ain the Code. Continued on Page 11 A new innings The Indian contingent marches in during the opening ceremony of the 18th Asian Games at Gelora Bung Karno stadium in Jakarta on Saturday Report on Page 20 Norms to check fake news soon IT ministry working on framing guidelines in form of instructions for social media platforms FACE AUTHENTICATION FROM SEPT 15: UIDAI PRESS TRUST OF INDIA New Delhi, August 18 AADHAAR-ISSUING BODY UIDAI has finally announced a phased rollout offacerecognitionfeatureas an additional mode of authentication, starting with telecom service providers from September 15.Theauthorityhadearlier planned to roll out face recognition feature from July 1,a target that was later pushed toAugust 1. It has also proposed a monetary disincentive for telcos found slipping on the RISHI RANJAN KALA New Delhi, August 18 THE MINISTRY OF electronics and IT (MeitY),which has been pressingmessagingappWhatsApp to devise technological measures to contain spread of rumours and fake news,is now in the process of drafting detailed guidelines as to how social media platforms should react in situations where rumour-based content threatens to disturb law and order. The development comes after WhatsApp, upon the insistence of the government, brought in changes to prevent the spread of rumours that may lead to violence. For instance, it has limited forwardingmessagestofivechats atatimeandevenremovedthe prescribed targets from mid next month. Forauthenticationagencies other than telecom service providers (TSPs),UIDAI saidspecificinstructionswill be issued on implementation of face authentication feature, but did not give a fresh deadline. Continued on Page 11 quick forward button next to media messages. The popular messaging app, which has over 200 million subscribers in India, has also added a feature that labels US tech giants prepare to fight India’s data localisation plans REUTERS New Delhi, August 18 Cricketer-turned-politician Imran Khan is administered the oath of office as Pakistan's 22nd prime minister by president Mamnoon Hussain in Islamabad on Saturday. Khan (65) assumes office at a time when the country is facing serious financial woes, uneasy ties with neighbours and possible sanctions for failing to combat terrorism Reports on Page 11 USTECHNOLOGYGIANTS plan to intensify lobbying efforts against stringent Indian data localisation requirements, which theysaywill undermine their growth ambitions in India,sources told Reuters. US trade groups,represent- ing companies such as Amazon, American Express and Microsoft,haveopposedIndia’s push to store data locally.That push comes amid rising global efforts to protect userdata,but is one that could hit planned investmentsbythefirmsinthe Indianmarket,wherethecompanies currently have limited data storage.Technology exec- forwarded messages,thus distinguishing them from the original ones. However, the government is not fullysatisfied,as itwants WhatsApp to enable it to trace the source of the rumours, something that is difficult as messages are encrypted. Though the exact nature of guidelines being formulated by the government could not be ascertained, sources said it will entail steps on how to spread awareness regarding fake news and propaganda. The ministry of electronics and IT is working with other ministries,including ministry of home affairs,department of telecommunications, etc, on framing these guidelines, which are expected in the next few months. Sources said the guidelines will be in the form of instructions for intermediaries, or social media platforms like Facebook, WhatsApp,Twitter, etc. Continued on Page 11 ODD & EVEN of Infosys has tendered his resignation just seven months after India’s secondbiggest software services exporter appointed a new chief executive officer. The board of Bengaluruheadquartered Infosys said in a stock exchange filing on Saturday it had accepted the resignation of CFO MD Ranganath,appointed to the post in 2015. Ranganath,also known as Ranga, will continue as CFO till November 16 this year, Infosys said, adding that its board will immediately commence the search for a new CFO. Infosys, once the bellwether of India’s showpiece $154-billion IT industry,last year witnessed a public row between founding executives and then-CEO Vishal Sikka over alleged corporate governance lapses. Sikka eventually exited the company in August 2017. Salil Parekh, a long-serving Capgemini executive, took over as Infosys CEO in January this year, at a time the company’s board is chaired by another key cofounder, Nandan Nilekani. “After a successful career spanning 18 years in Infosys, including as CFO for the last three crucial years,I now plan to pursue professional opportunities in new areas,” the Infosys filing quoted Ranganath as saying. Ranganath did not immediately respond to calls or text messages seeking comment. ROHNIT PHORE utives and trade groups have discussed approaching the PMO to appraise him of their worries. Separately, the industry is considering pitching the issueasatradeconcern,includingattheIndia-UStalksinSeptember,saidtwosourcesfamiliarwith the matter. Continued on Page 11 Social media hidden hero of the box office Platforms like Facebook, Instagram impact film marketing even more than TV promos SHINMIN BALI Mumbai, August 18 DIGITAL MEDIA IS playing the leadingroleinIndianfilms.Just like promoting other brands, filmmarketing,beitregionalor Hindi, is also being led by digital platforms, figures reveal.A recent report by Ormax Media, Media Effectiveness in Hindi Film Marketing, says when it comes to film marketing,Facebook and Instagram have a cumulative contribution of 21% in impacting the first day box office sales of Bollywood films.YouTube follows closely with 18%, followed by TV promos at 13%. A GroupM report dating December 2017 revealed that regional films are increasingly findingfavourwithbrandsthat are looking for co-branded associations. In 2017, almost 15% of films released in south India and almost 16% Marathi films had brand associations. Movie marketing that goes beyond metros and tier 1 cities has become increasingly important, and the digital medium onlyaids that. Vinit Karnik,business head, GroupM ESP, points out that while movie marketing spends on TV still remain high, given thatitisanexpensivemedium, digital now commands 2025% of paid movie marketing budgets. In addition, owned Percentage contribution of each Appeal power of various media to first-day box office media in release week (%) (%) Facebook+ Instagram 21 YouTube 18 Television 13 In-theatre 13 OOH 15 3 Twitter 0 Residual 32 69 67 51 43 22 In-theatre 15 Instagram 2 1 Facebook+ Instagram Facebook Television 9 4 (%) YouTube 12 9 Print Radio YouTube Facebook + Instagram Facebook Television Buzz power of various media in release week 9 3 4 6 7 OOH Print Instagram Twitter In-theatre Radio 13 Print 9 OOH Twitter 4 Radio 3 digital assets of the cast and crew, production house and influencers play a significant role.Digitalhasbecomethefirst port of call for movie marketing, whether it is a first look launch, announcement of star cast or a trailer launch. Karnik adds,“Instead of five or six TV promos like in the old days,it is now about doing, say, 15 or more content pieces that act as promotion tools and stay relevant across the demographics. Filmpromotiondurationsnow runbetweenfourandsixweeks or less. Marketing activities peak about 10 days before a film’s release.” Increasing digital and smartphone penetration, cou- pled with enthusiastic consumption of online video content,isspurringthemoviemarketing shift to digital. Promotions on digital make even more sense for regional films that may have smaller marketing budgets and are lookingformaximumreturnon investment from theirspends. Shailesh Kapoor, founder, Ormax Media,shares that contrary to popular belief that digital media has higherinfluence in bigger cities, research indicates that the impact of digital media (Facebook,YouTube and Instagram) is equally strong acrossthethreemarketclusters studied—metros,mini-metros and small towns — amongst theatre-going audiences.“Box officeimpactofdigitalmediain small towns stands at just 4% lowerthaninmetros,indicating howdigitalmarketingforfilms has permeated to all geographical clusters in India,”he adds. While star cast announcements,posterreleasesorteasers do generate interest, a trailer launchisthelitmustest,andan increasing amount of effort is being put into getting the best possible trailer out. There is a realisation that if one doesn’t getthefirsttrailerright,therest of the marketing efforts may not end up being as effective as estimated,Kapoornotes. Continued on Page 11
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