OPINION, P2 MIND & GAMES Nearly all Indians are poor IDEA EXCHANGE MIND MAY TRUMP DNA IN EXERCISE AND EATING HABITS Sachin Pilot If you tell people they have genetic predisposition to low capacity for exercise or tendency to overeat, their bodies respond accordingly Page 10 ACROSS THE AISLE , P CHIDAMBARAM Vol XV No. 21 ‘No debate, no data, no analysis. They have just chosen the 10% figure. Why not 9 or 11?’ Page 4 Follow us on Twitter & Facebook. App available on App Store & Play Store WWW.FINANCIALEXPRESS.COM SPOTLIGHT DANCE OF CHANGE KOLKATA SUNDAY, JANUARY 13, 2019 12 Pages, `10 (NE States & Andaman `13) FINANCIALEXPRESS ON SUNDAY READ TO LEAD PUBLISHED FROM:AHMEDABAD, BENGALURU, CHANDIGARH, CHENNAI, HYDERABAD, KOCHI, KOLKATA, LUCKNOW, MUMBAI, NEW DELHI, PUNE WHAT'S INSIDE COUNTDOWN TO POLLS SP, BSP to contest 38 seats each; no pact with Cong ● Rivals put past behind, vow a ‘long-term’ alliance ■ LEISURE, P9 DEEPA JAINANI Lucknow, January 12 ■ WORDS WORTH, P5 Programming a win Game Changers takes a look at the effort of analysts who changed sport for good QuickPicks President gives assent to 10% quota Bill PRESIDENT RAM NATH Kovind on Saturday gave his assent to the bill providing 10% reservation in jobs and educational institutions to the economically weaker sections in the general category, a notification in the official gazette said. The Constitution (124 Amendment) Bill, 2019 was passed in the Lok Sabha on Tuesday and the Rajya Sabha a day later. The notification said the legislation will be known as the Constitution (103 Amendment) Act, 2019 and that it shall come into force on such date as the Centre notifies. ROHNIT PHORE ONCE ARCH POLITICAL rivals, Samajwadi Party (SP) and Bahujan Samaj Party (BSP) on Saturday announced an alliancefortheLokSabhapolls, saying they will contest 38 seats each in Uttar Pradesh. While the Congress has been left out of the tie-up against the ruling BJP,the alliance will not contest from Amethi and Rae Bareilly, represented by Congress president Rahul Gandhi and UPA chairperson Sonia Gandhi. They also left two seats of the 80 in the state for smaller allies,without naming them. Addressing a joint press conference in Lucknow with SP national president Akhilesh Yadav, Mayawati said the SP-BSP alliance will “give sleepless nights to Prime Minister Narendra BSP leader Mayawati and Samajwadi Party chief Akhilesh Yadav at a joint press conference in Lucknow VISHAL SRIVASTAV Oppn will form majboor govt: Modi DUBBING THE ANTI-BJP grand alliance as a 'failed experiment', Prime Minister NarendraModisaidSaturday the opposition parties are coming together as they want to form a 'majboor' (helpless) government to promote nepotism and corruption, whereas the BJP wants a strong dispensation for all-round development. AddressingtheBJP’snational convention, Modi said the partiesthatwereformedpri- Yes Bank appoints Brahm Dutt non-exec, part-time chairman PRESS TRUST OF INDIA New Delhi, January 12 YES BANK, INDIA'S fourthlargest private sector bank, said Saturday it has appointed Brahm Dutt as non-executive part-time chairman to the board. In a statement, Yes Bank said,“Vide its letter dated January 11, 2019, the Reserve Bank of India,pursuant to the provisions of the Banking Regulation Act, 1949...has approved his (Dutt's) appointment as part-time chairman of Yes Bank’s board up till July 4,2020 as Mr Dutt attains the age of 70 years.” Dutt has been on the board of the bank since July 2013 as an independent director, and has contributed to almost all the sub-committees of the board over the past 5.5 years, Yes Bank said in a regulatory filing. He is currently also the chair of the nomination and remuneration committee. During his career in the IAS for 37 years, he held several posts in the Karnataka government as well as in the central government. Before retirement from the service, he worked as secretary in the cabinet secretariat and in the ministry of road transport and highways for over three and half years. Small films big magnets for ads Successful performances of small budget movies have led to advertisers renewing their interest in promotions within cinemas ANKITA RAI New Delhi, January 12 THE CONSISTENTSUCCESS of small budget, content-driven films in 2018 seems to have changed the way most advertisersusedtolookatin-cinema advertising — typicallya tactical approach and an exclusive focusonblockbusters.In2018, small budget movies like Raazi, Stree, Badhaai Ho and Baaghi 2 crossed the coveted `100-crore mark at the domestic box office.“We were dependent on small budget movies forconsistent footfalls and box office collections in 2018,” says Devang Sampat, director, strategic initiatives, Cinépolis India. In fact, according to Box OfficeIndia,thetotalcollection of the top 10 small budget films (Baaghi 2,Raazi,Badhaai Ho, Stree, Sonu Ke Titu Ki Sweety,Veere Di Wedding,Andhadhun, Kedarnath, Parmanu How the underdogs performed Top 10 small budget films that did exceptionally well in 2018 Raazi (`120.68 cr) ■ BAAGHI 2 (`158.2 cr Badhaai Ho (`130 cr) Stree (`120 cr) Sonu Ke Titu Ki Sweety (`105.4 cr) Veere DiWedding (`85.8 cr) AndhaDhun (`69.32 cr) Kedarnath (`64 cr) Parmanu (`62.55 cr) Hichki (`45.2 cr) Source: Box Office India and Hichki) is `961.15 crore in 2018. This is around 28% of the provisional box office collectionforHindifilms,whichis around `3,420 crore, net of taxes (this includes the collections of the still running Simmba at the end of its first week — January 3). The increase in advertiser interest can be gauged from the in-cinema ad buys for January. According to Siddharth Bhardwaj, chief marketing officer and head of enterprise sales, UFOMoviez, instead of buying just oneweek of inventory for January 26, when Manikarnika will be released, most advertisers are running four-week campaigns, covering films like Uri: The Surgical Strike, The Accidental Prime Minister and Why Cheat India. Sofar,cinemahasbeenmore of a tactical investment for brands. But the success of content-based movies in 2018 has made advertisers consider cinema as a strategic play.“While blockbuster films will continue to fetch a premium,advertisers who were earlier active only four-fiveweeksinayeararenow looking to advertise for at least 15-20weeks,” says Bhardwaj. For example, at Cinépolis, brands such as Star Group, Apple, Rupa, Vicco, Siyaram and One Plus advertised throughout 2018. Continued on Page 11 AMIT MEHRA Senior startups Retired and mid-career engineers are turning entrepreneurs to shake up the startup scenario in Kerala ODD & EVEN At a time of fusion dances, Indian classical dance forms are going strong, innovating to stay in tune with the times Page 7 PM Modi with Amit Shah at BJP meet on Saturday marily to oppose the Congress and its culture have nowjoinedhandswithit. Continued on Page 11 Modi and BJP chief Amit Shah”, whom she referred to as ‘guru chela’. Regarding the Congress, she said in tie-ups with the Congress in the past,her party did not benefit in any way.“In the past I have seen that our votes get transferred to the Congress, but not vice-versa. We do not gain from an alliance with the Congress, whereas the vote transfer is perfect in an SP-BSP tie-up,” she said. This is not the first time that the two parties have come together.Almost 25 years ago, SPchief Mulayam SinghYadav and BSP’s architect Kanshi Ram had come together to form an alliance.Highlighting the political strength of the alliance,Mayawati said“like in 1993,we will again repeat history”, adding that this was an alliance of Ambedkar and Lohia's followers and they will take on the ‘casteist and communal’BJP. Terming their alliance a ‘political revolution’,Akhilesh Yadavsaid the mergerwas necessary to bring down the soaring arrogance of the BJP. Continued on Page 11 SUVs to rule the roads in 2019 ● Of 20 possible car launches this year, 15 are in category of utility vehicles PRITISH RAJ New Delhi, January 12 UTILITY VEHICLES ARE set to dominate the new car launches in 2019,with top manufacturers and newentrants preparing for a massive SUV onslaught, given consumer preferences shifting to bigger cars with highersafetyquotient. At least 15 of the possible 20 product launches in FY20 are believed to be in the category of utility vehicles by Tata Motors, Nissan India, Mahindra & Mahindra and Hyundai, among others. “Customers are looking to upgrade to highermodels that have more features and,therefore, we also want to tap the opportunity lying ahead in terms of preference change,” an official of a leading car maker told FE. While Tata Motors will launch its premium SUV Harrier on January 23, Nissan will launch its compact SUV Kicks a day before.M&M will launch a compact SUV XUV 300 early February. The company is also likely to launch another SUV later in FY20.Hyundai India is planning to launch its new Tata Motors and Nissan are to launch their SUVs in Jan compact SUV — codenamed QXi — and has been road-testing it for a few months. The company will also launch its electric SUV Kona. As per an ICICI Securities report,Maruti Suzuki is likely to launch one newmodelintheSUVcategory in FY20, apart from its slated product refreshes. New entrants like Korean car maker Kia Motors and China’s MG Motors are set to enterIndiaduringthefirsthalf of2019,withaninitialproduct pipeline comprising SUVs. Continued on Page 11
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