TheIndian EXPRESS AHMEDABAD IBANGALOREI CHANDIGARH I CHENNAI I HYDERABAD I KOCHI I KOLKATA I LUCKNOW I MUMBAI I NEWDELHI I PUNE INTERNATIONALSPACEMARKETINGFEATURE More substance than style WITH THE MEGA CONTRACT FOR NEW COMBAT AIRCRAFT ALMOST SEALED, THE FOCUS OF THE SHOW THIS YEAR IS BACK ON LAND AND NAVAL SYSTEMS AND HARDCORE MILITARY TECHNOLOGY THURSDAY I MARCH29 I 2012 Hakan Buskhe, President & CEO, Saab AB ‘India can be larger than our European market’ ‘India is a huge market, a development market with lots of competence. With our product range and also our strong technology base, we see a perfect fit between India and Saab’ MANU PUBBY A s the latest edition of the DefExpo kicks off in the capital, it is clear that this time, the military exhibition will be more about substance than style. With the mega contract for new combat aircraft that pulled in top aviation players for the last few editions of the show almost sealed, the focus of the show this year is back on land and naval systems and hardcore military technology, and it will also be watched keenly by the rapidly modernising paramilitary forces. While aviation giants—six of them were present at the previous show in 2010—provided the style in past editions, their presence this year is either scaled down drastically or has been totally excluded. However, they have been replaced by many others who are keen to showcase military technology for land forces as well as naval products. Though Aero India takes away a significant chunk of exhibitors from DefExpo, the absence of a popular naval exposition has meant that most major players in naval systems will be represented at the show. The defence ministry has described the seventh edition of the show as the “largest of its kind in Asia” which will be attended by official delegations from 90 nations. That global players have a keen interest in taking part in the show is evident from the positive response despite the relatively high rates being quoted for participation. CONTINUES ON PAGE 2 India is one of Saab’s market areas. What is a market area and what steps are being taken to make India a home market for Saab? Saab is growing outside Sweden, and more and more of our business is done outside Sweden. More and more of our employees live and work outside Sweden. So, for us, it is also important that we move responsibility and decision-making power into the different regions or market areas. And we have defined India as one of our important market areas. We also believe that India is one of our home markets for the future. It is a market that has the potential to be larger than our European market. How does Saab plan to collaborate with the Indian private sector and defence industry? Cooperation with the private sector and the defence industry is key. We would like to partner up, and that’s also the way forward when it comes to technology transfer to the Indian market. To find partners that could obtain and also develop activities going forward. That’s one of the basic platforms for our efforts in India. Saab is a part of the DefExpo this year. What message would Saab like to leave? We would like to leave the message that Saab is committed to India, and we also are a company that has a wide range of products and solutions. And we would like to show that we are the right solution for India. What is Saab doing in India today? We are marketing most of our product range, and we have teamed up with different partners. We also have an R&D centre. We do production, and I believe that at the end of this year we will have a strong team in India. This is also a market where we see that we are not just doing things for the Indian domestic market, but also for exports from India. Visit us in Hall 9 at DefExpo 2012. TAILORED DEFENCE AND SECURITY SOLUTIONS THROUGH TECHNOLOGY SHARING AND LOCALLY FOCUSED PARTNERSHIPS. Preview our exhibition presence at www.baesystems.com/defexpo2012.
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