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Monday, November 10, 2008

FM radio plays samaritan tune

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Even as the government approval on allowing news and current affairs content on FM radio is awaited by the end of the year, the medium has proven to be sensitive to the events unfolding around it and has played “the friend in need” more than a few times.

Some of the commendable initiatives in the later part of this year include Fever104 Mumbai Monsoon Help Line’ to ease the woes of Mumbaikars resulting from water-logging, power cuts, traffic snarls, accidents, diseases.

“Apart from running a daily ‘Monsoon Update’ providing the latest information on traffic-jams, accidents, diversions, suitable routes,amount of rainfall, flooding or water logging situations,high tides, and train delays, power cuts, Mumbai residents could call on a phone number and record their grievances.

To read the full article, click here..
To read the ePaper, visit:
http://epaper.financialexpress.com/FE/FE/2008/11/10/index.shtml

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