India emerges a leader in green IT potential
Green technology, the survey explained to respondents, is technology with efficient power consumption, recyclable/reusable packaging, recycling offers for older equipment, use of non-toxic materials, or making investments in future green concepts such as alternative materials.
The survey was conducted by Green Factor, which researches and highlights green marketing opportunities. It’s a joint initiative between marketing intelligence company Strategic Oxygen, GCI Group and Cohn & Wolfe, which are from the WPP family of communication companies.
“Initially, it seems counter-intuitive that India would be number one,” explained Paul Walker, president, GCI Group, in the green enterprise report, “but this is a country experiencing a high-rate of IT investment and data centre growth—coupled with brown-outs. It makes sense that IT decision makers there would be more sensitive to environmental challenges and increasingly supportive of growing their green IT solutions.”
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