BIGFlix to widen screen in tier-II cities
Video-on-demand and online movie rental company BIGFlix is planning to expand its business to almost 15 tier-II cities which include Lucknow , Baroda, Mangalore and Meerut. The company will spend 25% of its investment (around Rs 112.5 crore) in FY09-10 to target smaller towns and cities across India.
The key areas of focus for the Reliance BIG Entertainment company this year will be to strengthen its online service presence in major cities of Gujarat, Maharashtra, Uttar Pradesh, Madhya Pradesh and Delhi. Kamal Gianchandani, COO of BIGFlix.com, said, “We are looking at investing 50-55% of our total investment for the current financial year in building our online business for smaller cities.”
Initially, the company faced some challenges in terms of logistics, system integration and delivering services to customers on time.
To read the full article, click here..
To read the ePaper, visit: http://epaper.financialexpress.com
The key areas of focus for the Reliance BIG Entertainment company this year will be to strengthen its online service presence in major cities of Gujarat, Maharashtra, Uttar Pradesh, Madhya Pradesh and Delhi. Kamal Gianchandani, COO of BIGFlix.com, said, “We are looking at investing 50-55% of our total investment for the current financial year in building our online business for smaller cities.”
Initially, the company faced some challenges in terms of logistics, system integration and delivering services to customers on time.
To read the full article, click here..
To read the ePaper, visit: http://epaper.financialexpress.com
Labels: bigflix, customer relationship management, dvd, dvd platform, integration, online movie rental company, online service, Reliance BIG Entertainment, system, tier II cities
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12:06 PM
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