Honda Jazz-es up compact car segment
After over a decade-long presence in India with bigger cars like Honda City, Civic, Accord and Honda CR-V, Honda Siel Cars India (HSCI) on Wednesday forayed into the mass volume compact car segment with Honda Jazz. The car, which is available in three variants, is priced between Rs 6.98 lakh and Rs 7.33 lakh (ex showroom Delhi) and is so far the most expensive super-mini car available in the country.
“Around 75-80% of the total passenger car industry in India is compact cars, and with Jazz we have entered into this segment,” says Masahiro Takedagawa, president and CEO, HSCI, adding that the segment should contribute to expanding the company's business in India and eventually take up its market share to double digit as against 4-5% now.
According to Takedagawa, the company is looking at selling close to 2,000 to 2,500 units of Jazz a month, which would be half the number of Honda City. HSCI, on an average, sells 3,500 to 4,000 units of Honda City a month.
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“Around 75-80% of the total passenger car industry in India is compact cars, and with Jazz we have entered into this segment,” says Masahiro Takedagawa, president and CEO, HSCI, adding that the segment should contribute to expanding the company's business in India and eventually take up its market share to double digit as against 4-5% now.
According to Takedagawa, the company is looking at selling close to 2,000 to 2,500 units of Jazz a month, which would be half the number of Honda City. HSCI, on an average, sells 3,500 to 4,000 units of Honda City a month.
To read the full article, click here..
To read the ePaper, visit: http://epaper.financialexpress.com
Labels: accord, car industry, car makers, car segment, cars, compact car, honda, honda city, honda jazz, jazz, launch, mini car
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