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Friday, June 12, 2009

Tata Tea scouts global buys

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Tata Tea, the world’s second-largest tea company after FMCG giant Unilever with FY09 revenues of Rs 4,874 crore, on Thursday said it wants to acquire global brands in Russia, South America, Asia Pacific and Africa. These proposed acquisitions are part of Tata Tea’s new thrust on attaining global leadership in beverages.

Tata Tea is planning to operationally integrate five areas of its business—products & categories, brands, distribution, people, and processes—under an overarching management team of six people: Tetley CEO Peter Unsworth, Tata Tea MD Percy Siganporia, Tata Tea CFO L Krishnakumar, Tata Coffee MD Hamid Ashraff, Tata Tea HR head Nalin Miglani, and Tetley head of brands and marketing John Nicholas.

Branded tea contributes around 86% to Tata Tea’s consolidated worldwide turnover, with the remaining coming from bulk tea, coffee, and investment income. Two-thirds of Tata Tea’s revenues accrue from international markets.

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