Hindustan Unilever, Godrej join Indian Premier League bandwagon
The Godrej Group has just signed up as one of the co-sponsors for IPL (Season 2). HUL has joined the list of sponsors of the much-hyped sports event, scheduled for April 2009.
Meanwhile, Coca-Cola India has turned associate sponsor of yet another IPL team, Delhi Dare Devils, for its flagship brand Coke. Earlier, the company had signed up as the associate sponsor for Kolkata Knight Riders for its Sprite brand.
Incidentally, IPL had only seven sponsors in its first season; the number has risen to ten in this (second) season.
To read the full article, click here..
To read the ePaper, visit: http://epaper.financialexpress.com
Labels: Bajaj Allianz and realty major HDIL, deals with IPL teams, Godrej Group, Hindustan Unilever Ltd, IPL, IPL bandwagon, Kolkata Knight Riders, list of IPL sponsors, Sprite brand
