Knight Riders most valued Indian Premier League team at $42.1 million

Shah Rukh Khan’s Kolkata Knight Riders may be struggling at the bottom in the second season of Indian Premier League, but in terms of brand value it is the richest team of the T20 cricket tournament, whose collective valuation has been now pegged at $2 billion.

At the same time, Rajasthan Royals, partly owned by another Bollywood star Shilpa Shetty, has emerged as the best team in terms of return on investment, although it is ranked third in terms of brand value. The valuation exercise of the entire IPL franchise, along with the individual teams, has been conducted by UK-based international brand valuation consultancy Brand Finance Plc.

“The entire enterprise is valued at $2.01 billion,” Brand Finance said, adding, its methodology took into account various revenue lines such as broadcasting, IPL sponsorship, team sponsorship, merchandising and gate receipts as well as the effect of performance, the catchment population of the city, the capacity of the stadium and the presence of iconic players.

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Hindustan Unilever, Godrej join Indian Premier League bandwagon

FMCG majors Hindustan Unilever Ltd (HUL) and the Godrej Group have jumped on to the IPL (season 2) bandwagon, even as Bajaj Allianz and realty major HDIL are terminating their deals with IPL teams.

The Godrej Group has just signed up as one of the co-sponsors for IPL (Season 2). HUL has joined the list of sponsors of the much-hyped sports event, scheduled for April 2009.

Meanwhile, Coca-Cola India has turned associate sponsor of yet another IPL team, Delhi Dare Devils, for its flagship brand Coke. Earlier, the company had signed up as the associate sponsor for Kolkata Knight Riders for its Sprite brand.

Incidentally, IPL had only seven sponsors in its first season; the number has risen to ten in this (second) season.

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With big bucks flying, Indian Premiere League just got bigger

The auction for the second season of the DLF Indian Premiere League (IPL) kicked off the usual drama and sensation.Although just about 17 players went under the hammer in the current season, and the bidders remained cautious while spending as the spending limit of all teams was set at $2 million(Rs9.8crore) each, it was not bereft of action.

The biggest action took place when the battle for capturing Mashrafe Mortaza, the Bangladesh all rounder heated up, between the Kings XI Punjab and Kolkata Knight Riders. The heated bidding started from $50,000 for Mortaza and finally KKR got him for $6,00,000, 12 times more than the base price. This climb set a new record after was Manoj Tiwary’s, bidding had seen a jump from $100,000 to $675,000 last year.

Another high of sorts was created when English cricketers Andrew Flintoff bagged by Chennai Super Kings and Kevin Pietersen bought by Bangalore Royal Challengers for Rs 7.5 crore each,

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