Revenue sharing row keeps IPL matches off big screen

The chances of enjoying IPL matches on 75 mm screen is almost ruled out after Multi Screen Media Pvt Ltd (the new name of Sony Entertainment) and the major multiplex players couldn't settle the revenue sharing arrangement. The talks fell flat when Sony refused to grant telecast rights to multiplexes for anything less than 60% of the revenue earned through screening of IPL matches, according to industry sources.

In earlier stages, Sony had insisted on charging the multiplexes around 65 to 70% of the revenue, which the industry players found difficult to concede. Additionally, the multiplex owners would have had to pay a tax on a full house for showing the event. "Such is the tax structure, that in case of category of special event sunder which the IPL format falls, we have to pay taxes for a full house even if only five people turn up. After sharing 60% of revenue with Sony and paying a tax to government for full occupancy, what would we be left with?" said a source.

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