Tata Tea scouts global buys

Tata Tea, the world’s second-largest tea company after FMCG giant Unilever with FY09 revenues of Rs 4,874 crore, on Thursday said it wants to acquire global brands in Russia, South America, Asia Pacific and Africa. These proposed acquisitions are part of Tata Tea’s new thrust on attaining global leadership in beverages.

Tata Tea is planning to operationally integrate five areas of its business—products & categories, brands, distribution, people, and processes—under an overarching management team of six people: Tetley CEO Peter Unsworth, Tata Tea MD Percy Siganporia, Tata Tea CFO L Krishnakumar, Tata Coffee MD Hamid Ashraff, Tata Tea HR head Nalin Miglani, and Tetley head of brands and marketing John Nicholas.

Branded tea contributes around 86% to Tata Tea’s consolidated worldwide turnover, with the remaining coming from bulk tea, coffee, and investment income. Two-thirds of Tata Tea’s revenues accrue from international markets.

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The American economy The long hangover

It may not be official but it is increasingly obvious: America's economy has slipped into recession. The latest labour-market figures-a jump in the unemployment rate to 5.1% and the loss of 98,000 private-sector jobs in March, the fourth consecutive month of decline-point to a shrinking economy.So do surveys of manufacturing and services. So does Ben Bernanke, chairman of the Federal Reserve. On April 2nd he told a congressional committee that output was unlikely to "grow much, if at all, over the first half of 2008 and could even contract slightly."

The official judges of American downturns-a group of academics at the National Bureau of Economic Research (NBER)-define a recession as "a significant decline in economic activity spread across the economy, lasting more than a few months, normally visible in real GDP, real income, employment, industrial production and wholesale-retail sales." (Contrary to popular belief, recession does not require two consecutive quarters of falling output.) Though the NBER's wonks will not pronounce for many months, their criteria look increasingly likely to be met.

The question now is: what kind of recession will this be? Shallow or deep; short or long? So far, it seems remarkably gentle, given that many think America is suffering its worst financial shock since the Great Depression. Since December the economy has shed an average of almost 80,000 jobs a month. In most recessions a rate of 150,000200,000 is normal.

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